We are building one organization with affiliates in two regions. Our parent company, now known as Prisma Health, supports both affiliates with overall direction and leadership as we continue to align. We will soon share one brand across the entire organization to better reflect this. The rebranded Palmetto Health-USC Medical Group will continue to operate as a joint venture between the Midlands affiliate and the USC School of Medicine.
7 Richland Medical Park Dr.
Columbia, SC 29203
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A children’s book is a powerful tool for both parents and physicians. Through Reach Out and Read, trained physicians prescribe reading aloud every day and model reading strategies with patients while educating their parents about the importance of reading aloud and engaging with their young children daily. Providers also encourage parents to cuddle up and read together at home and build routines around books. These loving, close interactions around books built strong relationships and resilience in children and families alike. Each child is given a new, developmentally- and, culturally-appropriate book to take home from each check-up, building a home library with at least 10 new books before that child enters kindergarten.
Reach Out and Read Carolinas is an evidence-based intervention for children birth to 5-years-old that makes early literacy a standard part of primary care with a special emphasis on children who grow up in low-income communities. We build on the unique relationship between families and medical providers to develop critical early language and reading skills in children. At wellness checks for children, the doctor talks with the family about reading together, educating parents about the importance of shared language and books in daily routines, and sends them home with an age-appropriate book.
Learn more at www.rorcarolinas.org.